Team Coaching Zone Podcast #088 Georgina Woudstra on Being and Becoming a Team Coach

How do we more fully integrate the “being” aspect of team coaching with the “doing”? What are the essential competencies that need to be internalized to successfully coach teams? How do we accelerate our learning as team coaches and as a team coaching community? Join show host Dr. Krister Lowe and today’s featured guest Georgina Woudstra to explore these and other compelling topics on this week’s episode of the Team Coaching Zone Podcast.

Georgina Woudstra is an ICF Master Certified Coach and Principal & Founder of the Executive Coach Studio ( She has over 20 years of experience and specializes in coaching chief executives and senior leadership. She also trains team coaches through the Executive Coach Studio’s Diploma in Team Coaching Mastery.

Some themes explored in this episode include:

  • Georgina’s journey as a successful entrepreneur, her dive into the field of coaching and her development into coaching teams
  • Coaching competencies needed to successfully coach teams
  • Coaching presence
  • Additional roles one may play that are separate from coaching and Georgina’s stance on maintaining a “pure” coaching role
  • Coaching the team 80-90% of the time
  • How coaches use control and structure to manage anxiety vs. actually coaching the team
  • The coach’s relationship with the team leader and team
  • Case example that shifted her team coaching practice from structure to emergence
  • Her lessons learned on becoming a reflective practitioner by journaling and looking inward
  • Process consultation and systemic team coaching
  • How to accelerate your learning as team coach
  • 4 module Diploma in Team Coaching Mastery
  • Forming team coaching learning communities
  • The relational element of team coaching as an emerging trend
  • Reflections on the market need for team coaching and the importance of self-as-instrument

This is a great episode for coaches interested in learning how to navigate the art of team coaching. Georgina strikes at the heart of team coaching and creates a compelling case for the importance of the “being” of a team coach. This is an episode you will surely not want to miss!

Listen Now


Listen to the Podcast






Part 1 – Getting to know the Show Guest: Geogina Woudstra 

  • Principle & Founder of Executive Coach Studio
  • From Winchester, UK
  • ICF Master Certified Coach
  • Specializes in chief executives and senior leadership with 20+ years experience
  • Member of the international transactional analysis association
  • Coauthor of Coaching Global Top Teams in Leadership Coaching: Working with Leaders to Develop Elite Performance
  • Masters in Change Management, Advanced Diploma & Coach Mastery from ITS, Diploma in Transactional Analysis, Certificate in the Supervision of Coaches, Mentors & Consultants from Bath Consultancy Group
  • Created Executive Coach Studio in response to a need to prepare coaches in navigating the complexity of team coaching
  • Successful entrepreneur. Her background in entrepreneurship taught her how to lead teams
  • Finally discovered coaching, which was a combination of everything she loves: business, entrepreneurialism, love of learning, sense of ongoing growth and development
  • Had best and worst moments coaching teams and realized how hard it is to learn the art of team coaching. This inspired her to found Executive Coach Studio which is a home for coaches, offers training and resources that offers a diploma in team coaching.
  • is her site as a practitioner

Part 2 – Approach to Team Coaching

  • Basics of team coaching can be found via ICF’s core competencies. These, however, do not include the competencies needed to coach the system of the team
  • Additional team coaching competencies are:
    • Awareness of team dynamics (e.g. Unintentional roles members play, scapegoating, etc.)
    • Presence – all that you bring to your work as a team coach, vain of authenticity. For a team, it is the capacity to hold the space for the team and to notice through your own presence what you are sensing in the team
    • Direct communication – coach’s competency vehicle to be able to express how team coach is being impacted by the team
  • Additional roles that are separate from coaching include consulting, facilitation. These minimize the coaching role, when we do this, we are filling roles that the team should fulfill for themselves
    • Prefers more of a pure coaching role without overstepping these roles
  • Meets the team where they are, follows their agenda
  • Many people find teams anxiety provoking, as coaches we manage our anxiety with control, structure, knowledge, content, assessments, etc. rather than actually coach
    • Encourages coaches to be with our discomfort and learn to use it as a tool


  • Prepared and facilitated a workshop based on readings on team effectiveness. Covered a lot with the team but felt dissatisfied. Used several tools attempting to get unstuck and dig deeper. Still felt like she was dancing on the surface. Eventually she was so frustrated, she approached the session without any agenda which lead to a profound session where the “here and now” conversations began to emerge. She created conditions of safety, held the space, holding the discomfort by feeling it but not fixing it. This allowed the emergence to occur
    • Shifted her coaching from highly structured to emergence
  • Began a reflective journey after each team coaching engagement. She captured what was going on inside of her by journaling.
    • Shifted attention from analyzing the team to her “being” as a team coach
    • Made her realize how much she was doing to appease her anxiety
  • Paying attention to the process as a process consultant is helpful.
  • Systemic team coaching – encourage the “voice of the system”, continual emphasis on relational elements to emerge
  • Helps teams develop the capacity to speak to what emerges in the here and now
  • Teams learn that they can survive great honesty and work through conflict to get to a better place
  • Accelerate your learning as a team coach by journaling, supervision, practice – particularly paired practice with other coaches to use presence consciously
  • Diploma for team coaching mastery is Executive Coach Studio’s main program for team coaching is 4 modules:
    • Module 1: Team Coaching Fundamentals
    • Module 2: Relational Team Coaching
    • Module 3: Psychology of Teams
    • Module 4: Integrating Team Coaching
  • The program incorporates team coaching supervision throughout. Members form and participate in learning team and diploma is awarded peer evaluation
  • Practice in a supportive environment is really helpful
    • Through paired coaching, coaches have the opportunity to role model effective relating – have the bold conversations with our peer coach that we expect of our team
  • Encourages team coaches to form communities of mutual support – share our ups and downs of team coaching with our peers
  • Fundamentally all learning happens in relationship. As a team coach, we can support quality relating in a system for the team to be more effective
  • After a decade of team coaching, Georgina has grown in the following ways:
    • Showing up to teams more emergently
    • Getting the team to work with each other rather than through the team coach
    • Coaching team leaders. Contribute to the leader’s growth rather than take over the team’s responsibility

Part 3 – Closing / Parting Advice / Words of Wisdom

  • Relation element of team coaching is an interesting trend to Georgina
    • A movement that is spanning several disciplines
    • It challenges the person-centered idea of coaching toward what is being created between individuals.
    • “What’s happening between us in the here and now, and how that’s a microcosm of what is happening in the system”
    • Using self-as-instrument (rather than using psychometrics) will transform the field of coaching
  • Has personally seen an increase in team coaching demand but think there is lack of clarity in the marketing of team coaching and believes we are in our early days of developing our effectiveness as team coaches
  • There is so much need for team coaching and believes it is the future of coaching. Working one on one with clients has less of an impact on the system than working with a team
  • Check her out at:
  • Speaks at conferences, facilitating UK ICF workshop
  • Next team coaching diploma begins end of February, 2018. Sign up before spaces fill up!
  • Encourages listeners to remember that “you are the tool, you are the instrument as team coach.. best form of learning is through application and learning how to use yourself and your presence”

Get In The Zone!

Subscribe for the latest updates on our industry-leading Thought Leadership Resources, Products/Services, & Master Classes!

You have Successfully Subscribed!

Pin It on Pinterest

Share This